Newsworthy
Thought leadership, intelligence, and insights, from the GamesGrid team on the future of audience engagement, interactive media, and game-powered growth.
The Participation Economy
The media industry has spent years optimising for clicks. The next era belongs to organisations that optimise for participation. Every era creates its own scarcity — and while information is becoming abundant, participation remains scarce.
Publishers Don't Have a Traffic Problem. They Have a Habit Problem.
The challenge facing media organisations is no longer how to attract attention — it is how to keep it. The real competitive battleground has shifted from acquisition to habit, and habit must be earned.
The Great Traffic Collapse: Why Publishers Must Rethink Audience Ownership in the Age of AI
Artificial intelligence is reducing the scarcity of answers — and exposing an uncomfortable truth: many publishers do not own their audiences, they rent them. The next era of media belongs to those who optimise for participation, not clicks.