Newsworthy
Thought leadership, intelligence, and insights, from the GamesGrid team on the future of audience engagement, interactive media, and game-powered growth.
Should Publishers Build Their Own Games?
Should news publishers build games in-house or use a specialist platform? The case for owning the audience outcome, not every line of code.
The Participation Economy
The media industry has spent years optimising for clicks. The next era belongs to organisations that optimise for participation. Every era creates its own scarcity — and while information is becoming abundant, participation remains scarce.
Publishers Don't Have a Traffic Problem. They Have a Habit Problem.
The challenge facing media organisations is no longer how to attract attention — it is how to keep it. The real competitive battleground has shifted from acquisition to habit, and habit must be earned.
The Great Traffic Collapse: Why Publishers Must Rethink Audience Ownership in the Age of AI
Artificial intelligence is reducing the scarcity of answers — and exposing an uncomfortable truth: many publishers do not own their audiences, they rent them. The next era of media belongs to those who optimise for participation, not clicks.